"This is a year for being better."
Urbano's, now with two successful locations, is taking it's motto one step further this Lenten season by introducing new seafood focused tacos. And in an area known for its Catholic roots and customs, the trio of fresh, penance friendly tacos are a great addition to your Friday lunch choices.
The Fried Softshell Crawfish Taco:
It's more than just seasonal aspirations for Ricardo. The hard worker took a break and joined me for lunch. In between bites of his taco, Ricardo shared with me some of his dreams and his plans to transition his current and future locations into a streamlined ordering system. Visitors will soon be able to decide which style of taco they would like. 'Gringo', served on a flour tortilla and topped with lettuce and tomatoes or 'Mexican', served on a corn tortilla with cabbage. Both styles will come with your choice of proteins and toppings. It's the hope that the ease of ordering will lay way to more locations, franchising options by the end of 2016 and drive-through locations. There is even talk that all tacos on the menu may soon be offered as salads and sandwiches. Urbano's is already in talks with investors in the Houston,TX and Chino Hills, CA markets; but that's only the beginning.
Perhaps the biggest possible innovation to come out of the mind of Ricardo is a family style dining experience that blends his love for tacos with Japanese Hibachi. Mexican Hibachi as he calls it would blend the showmanship of hibachi style dining with the ease and accessibility of Mexican inspired dining. From guests hand pressing balls of masa for tortillas to chefs speaking in Spanish and squirting tequila in the mouths of participating diners, the potential for this venture is exciting.
"I want to give everyone a great experience."
At the end of the day, Ricardo's desire to take care of people is what shines through. He wants his customers to enjoy their meals; to have an experience. He's even okay with taking a loss of food costs to ensure that people get to try something that they normally would not be able to. "Not everyone can afford to go to a fancy restaurant and eat lobster. But, you come here and you can get it in a taco." The accessibility of Urbano's food is what draws people in. And Ricardo, ever the businessman, is always thinking of creative ways to get people in the door.